Kendrick Lamar drops “bloody” visuals for Element

Last night Kendrick Lamar released visuals for Element, the third video off his DAMN. album following Humble and DNA. Shot and directed by Jonas Lindstroem & the little Homies, Element
masterfully depicts the struggles of growing up  in Compton.

There are also elements in the video which appears to pay homage to iconic photojournalist Gordon Parks.

Kendrick Lamar continues to prove and elevate the artistry in Hip Hop with this video. Surely he is undoubtedly the undisputed “King” in his genre?

Enjoy the video below

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